Posts by Caliber

We are proud to announce another recent promotion in the Caliber office. Jake Zastrow has been promoted to Creative Director. Jake has been with the Caliber team for nearly four years and has advanced his previous role as Art Director. Over the course of the past four years, Jake has found new ways to grow…

We are excited to announce the promotion of Kelly Buss to Agency Manager and Media Supervisor. Kelly has been with Caliber for over eight years as the Media Specialist and has recently grown into a leadership role. As Agency Manager and Media Supervisor, Kelly will be a vital part of helping the entire Caliber team…

Please welcome Kinley Rausch to Caliber as our Digital Marketing Associate. Kinley officially joined the Caliber crew in August, along with her dog Willow, pet leopard gecko named Marshy and her large collection of house plants. (important note – Marshy works from home, he does not reside at the Caliber office). Kinley is a Kansas…

Caliber regularly provides staff with the opportunity to continue growing and learning and recently a few of us attended a Women’s Leadership Conference. The message of the event was centered around how to discover and leverage our influence to create positive impacts that ripple beyond our reach. We were able to hear from national and…

Sarah Madsen and Lindsey Morris have recently joined the team at Caliber.  As the new Account Coordinator, Sarah works with the creative staff to support client accounts. She is thrilled to be a part of the team that has welcomed her with open arms. “Instantly I felt as though I was meant to be a…

Whether we are meeting with a client or a new business prospect, one of the first things that our team assesses is the logo and general brand identity of the business. Is the brand modern and fresh, or is it in dire need of an update? As marketing professionals, our clients lean on our expertise…

Reload? What does that mean? We’re calling our brand update a ‘reload’ instead of a refresh as we don’t see this as a brand new Caliber, but an evolution of our current brand. Over the past few months we’ve gone through a complete overhaul of our brand-rethinking who we are and who we want to…

As an Account Executive, my day-to-day responsibilities range from budget tracking to meetings, research and proactive planning for my clients. While I do love to work with spreadsheets and to-do lists, my favorite role is to bring the Caliber team together for a brainstorming session. We are able to talk over challenges in an effort…

We are excited to welcome our new designer, Elle Nemitz! Elle brings a fresh perspective and relevant experience to Caliber. Learn more about what makes her unique and why we’re happy to have her on the team!  Where are you originally from?Brookings, SD What do you like to do in your free time?Social time with…

As I prepare to celebrate Independence Day with my family, there are several iconic traditions that come to my mind. Setting off fireworks, fishing and swimming at the lake, and s’mores by the fire. These traditions equate to what we call “top of mind awareness” in the advertising industry. When someone hears your company name,…