Posts by Casey Schultz

Whether you are getting down to business with spring cleaning, planting your garden or grilling out… There is just something about springtime. It’s a great time to re-energize yourself for the summer months ahead and reflect on the first quarter of the year. This doesn’t just apply to your home, but also your business. Now…

While brands and marketers continue to respond to the current global pandemic situation, the one thing we’ve been trying to keep in mind is to remember what we’re really in this business to do… help our clients communicate. That’s easy to say when times are good and ideas are easy, but it’s different now. It…

Rebranding a national organization doesn’t come easy, especially when that organization is a vital part of the communication infrastructure industry. When NATE, the organization formerly known as The National Association of Tower Erectors, approached the Caliber team with the challenge, we went all in.   NATE’s previous organizational name, which contained “Tower Erectors” became a…

ADDY Awards, it’s that time again. The time to celebrate the work our team has done throughout the past year for our clients. Amongst the busyness of the industry and the surge of new ideas, projects and opportunities;  the ADDY Awards allows us to slow down and really appreciate the end product of each project.…

The legendary Chrisp-Mix made its appearance again this year. Chrisp-Mix is a tradition that was started about 8 years ago. What was first a treat on hunting trips, is now the signature Caliber snack mix. Every year around the holiday season the Caliber elves gather together to combine the secret ingredients that make Chrisp-Mix irresistible.…

Lately, our team has been doing more and more work for our clients revolving around the blanket term of ‘branding’. While many other studios and agencies define branding as a service or a skill set they offer, the team at Caliber really tries to take a deeper dive into the branding process and relate it…

Cue random music loud enough to drown out everything but my screen. My mind works either in full chaos or complete silence. For whatever reason, this practice leads me to wild ideas and the solutions to visual problems. The creative process, at its core, is storytelling with a purpose through design and marketing. Be the…

Many companies settle for just good enough when it comes to social media marketing. We think you deserve more than just good enough. At Caliber we use the power of analytics, creative and messaging to develop a strategy that will be effective for you and your business.  In digital marketing we refer to “organic” as…

When I first started with Caliber as an Account Assistant, I myself was looking to be led – asking as many questions as I could to absorb feedback like a sponge. I was tagging along to meetings and taking diligent notes so that I could get an idea of what our clients liked, what marketing…

Our clients and friends in the community are constantly improving our city with their resilient and endless efforts. It is because of their actions that our community is so strong and supportive.  With the recent storm damage, the Helpline Center was quick to respond with their resources. The Helpline Center, along with their other services,…