Caliber is excited to add an audio/video specialist to our team, Davis Van Egdom! An Iowa State alum with a major in Advertising and a minor in Design Studies, Davis brings valuable experience from his time as a video specialist with the University of Texas at Rio Grande Valley and Iowa State University Athletics. There,…

The beginning of a new year is the perfect time to pause, reflect and reset. It’s an opportunity to evaluate your marketing efforts and create a fresh plan that aligns with your goals. Taking a proactive approach at the start of the year not only streamlines your processes but also minimizes stress as the year…

The holiday season is here, and at Caliber, that means it’s time to celebrate everything that makes the work we do so special: authentic partnerships, bold creativity, and incredible teamwork. This year, we’re getting cozy and celebrating in style (literally). Our holiday gift includes our signature Chrisp-mix and a custom Caliber beanie – our way…

Content. Content. Content. If you are in the advertising industry, you probably hear this word multiple times a day. Well, what does it mean and why is it so important? Simply put, content is any material created and distributed to engage with an audience to promote a company—this could be copy, visuals, video or audio.…

For marketers, the holiday season can either be the most wonderful time of the year or a never-ending nightmare before Christmas. Between festive content, holiday giveaways, and seasonal promotions, the opportunities for driving engagement and building brand loyalty are nearly endless. However, just tacking a holiday theme onto your current marketing efforts probably won’t lead…

If you’ve never worked with an advertising agency, it’s natural to have certain assumptions or preconceived notions, often influenced by what you’ve heard or seen. These common misconceptions can make a company hesitant to partner with an agency, but we see them as myths that deserve to be debunked. All Agencies Are the Same Myth:…

Thinking about giving your website a fresh look but don’t know where to start? Building a website can feel overwhelming, but with some planning and a clear plan, it can actually be a fun and rewarding experience. At Caliber, we’ve got a tried-and-true process to make sure everything goes smoothly and the end result is…

Since joining the Caliber team, I’ve quickly picked up on important lessons that have helped me familiarize myself with the ever changing industry. From day one, every experience-whether attending team meetings, client events, or working on diverse projects-has been used as an opportunity to learn. You Learn Something New Every Day In a dynamic environment,…

In the fast-paced world of advertising, where creativity and strategy collide, knowing your team’s personality types can be a game-changer. By understanding the unique strengths of each color personality-Gold, Blue, Green, and Orange-you can create a harmonious and super productive work environment. Check out where each member of our dynamic team falls: GOLD Gold personalities…

Caliber is excited to introduce another addition to our growing team! Abby Kaup, a University of South Dakota alum, earned her Bachelor of Arts degree in Media & Journalism with a minor in Social Media Marketing. Immediately following graduation, Abby stepped into a role as the Digital Communications Specialist for USD’s internal marketing department. “After…

As a young professional fairly new in my career, one of the biggest things that I’ve been encouraged to do is get out of the office (and my comfort zone) and meet people. Networking is a daunting thing, especially as someone relatively new to the city and the professional scene, but I can confidently say…

Caliber has added another new member to our growing team! Kayla Watkins, originally from Sioux Falls, has returned to her hometown to kick start her career after graduating from the University of South Dakota with a degree in Business Administration and a minor in Marketing. “I am very excited to be working at Caliber to…