Content. Content. Content. If you are in the advertising industry, you probably hear this word multiple times a day. Well, what does it mean and why is it so important? Simply put, content is any material created and distributed to engage with an audience to promote a company—this could be copy, visuals, video or audio.…

For marketers, the holiday season can either be the most wonderful time of the year or a never-ending nightmare before Christmas. Between festive content, holiday giveaways, and seasonal promotions, the opportunities for driving engagement and building brand loyalty are nearly endless. However, just tacking a holiday theme onto your current marketing efforts probably won’t lead…

If you’ve never worked with an advertising agency, it’s natural to have certain assumptions or preconceived notions, often influenced by what you’ve heard or seen. These common misconceptions can make a company hesitant to partner with an agency, but we see them as myths that deserve to be debunked. All Agencies Are the Same Myth:…

Thinking about giving your website a fresh look but don’t know where to start? Building a website can feel overwhelming, but with some planning and a clear plan, it can actually be a fun and rewarding experience. At Caliber, we’ve got a tried-and-true process to make sure everything goes smoothly and the end result is…

Since joining the Caliber team, I’ve quickly picked up on important lessons that have helped me familiarize myself with the ever changing industry. From day one, every experience-whether attending team meetings, client events, or working on diverse projects-has been used as an opportunity to learn. You Learn Something New Every Day In a dynamic environment,…

In the fast-paced world of advertising, where creativity and strategy collide, knowing your team’s personality types can be a game-changer. By understanding the unique strengths of each color personality-Gold, Blue, Green, and Orange-you can create a harmonious and super productive work environment. Check out where each member of our dynamic team falls: GOLD Gold personalities…

Caliber is excited to introduce another addition to our growing team! Abby Kaup, a University of South Dakota alum, earned her Bachelor of Arts degree in Media & Journalism with a minor in Social Media Marketing. Immediately following graduation, Abby stepped into a role as the Digital Communications Specialist for USD’s internal marketing department. “After…

As a young professional fairly new in my career, one of the biggest things that I’ve been encouraged to do is get out of the office (and my comfort zone) and meet people. Networking is a daunting thing, especially as someone relatively new to the city and the professional scene, but I can confidently say…

Caliber has added another new member to our growing team! Kayla Watkins, originally from Sioux Falls, has returned to her hometown to kick start her career after graduating from the University of South Dakota with a degree in Business Administration and a minor in Marketing. “I am very excited to be working at Caliber to…

There is a lot that goes into planning an event. Where should it take place? How many people will attend? What’s the duration? What external support is required? Yet, one aspect often overlooked is leveraging your brand or a custom event theme to elevate the experience. Below are some of our favorite event elements that…

We are excited to introduce a new face at Caliber! Meet Amanda, fresh out of the University of South Dakota with a Bachelor of Fine Arts in Graphic Design and a Certificate in Digital Marketing. “I chose graphic design because it allowed me to communicate and express my creative outlook through a variety of ways,”…

Establishing your brand goes far beyond designing a logo and selecting the right colors. It involves many different elements and deliverables that will help differentiate you from competitors and set your business up for success. Take a look at the below branding checklist to make sure you are checking all the boxes: