Cue random music loud enough to drown out everything but my screen. My mind works either in full chaos or complete silence. For whatever reason, this practice leads me to wild ideas and the solutions to visual problems.The creative process, at its core, is storytelling with a purpose through design and marketing. Be the purpose…

Many companies settle for just good enough when it comes to social media marketing. We think you deserve more than just good enough. At Caliber we use the power of analytics, creative and messaging to develop a strategy that will be effective for you and your business.  In digital marketing we refer to “organic” as…

When I first started with Caliber as an Account Assistant, I myself was looking to be led – asking as many questions as I could to absorb feedback like a sponge. I was tagging along to meetings and taking diligent notes so that I could get an idea of what our clients liked, what marketing…

Our clients and friends in the community are constantly improving our city with their resilient and endless efforts. It is because of their actions that our community is so strong and supportive.  With the recent storm damage, the Helpline Center was quick to respond with their resources. The Helpline Center, along with their other services,…

Caliber believes in a strong culture, cool swag and awesome work. Recently, our crew combined all three of our beliefs to create something great. Introducing, the NEW Caliber Hand-Crafted Creative Headgear. We chose to create a patch that showed off our fun side. Party in the front! You will see, we tied in a yellow…

Back-to-school time has a different meaning for everyone. Personally, I love the idea of a fresh start, a new outlook on the future and unlimited possibilities … and a fresh set of crayons! Professionally, it’s a great chance to pause and reflect on what’s happened so far this year and review progress made, in order…

It’s the best season of the year, no, not because the kids are going back to school or the beautiful colors on the trees but, because it’s football time. Yes, I’m a true, die hard, Vikings fan. Even if they NEVER get a super bowl win; however, I think this year is the year. Here…

The PartnersBrad, CaseyThey don’t mess around… usually. Often seen wearing their matching aviator glasses, even been mistaken for FBI agents. The Account ExecutivesKristi, Jamie, MikenaThese are the faces of Caliber, we made sure to save the best smiles for our clients. The Media SpecialistKellyAlways pulls out all the stops for our clients, no one ever…

When brainstorming a new design, the first thing I do is reach for my iPad or (more likely when my iPad is dead) the nearest sketchbook. I find when I try to type out my ideas, my mind goes completely blank. As a visual learner, I HAVE to see all my thoughts in one space…

We try to give our clients, vendors, family and friends a taste of the strong culture we have here at Caliber from time-to-time. Culture is very important to us and we know that it’s not just developed and nurtured inside our office walls. Our leadership is committed to making sure that we take the time…

1.  Know your audience. Before you start writing, you need to know who you are talking to – the age group, interest and location. Once you know these things, it’s important to research the specific demo. For example, if you are talking to teens you need to know what is appealing to them and any…

Caliber is pleased to welcome a summer intern to the team. Get to know her a little better with our Intern Q & A. We can’t wait for an exciting summer with Madelyn!  Name: Madelyn Miller What is your hometown: Sioux City, IA Where do you go to college? University of South Dakota What are…