You know those ads that you recognize on tv, radio and in print–just because of the way they look and sound? The logo or name might not even be revealed yet, but the graphics, images, and language just give the brand away. Take a Target commercial for example, their ads are usually showing colorful products,…

Wouldn’t it be great if small bets always led to big results? I’m not much of gambler, but even I know that you can’t expect to win on every bet you place – no matter if it’s at a casino, related to a sporting event or just a friendly office wager. Every scenario is different,…

Rebranding a 30-year-old company comes with many challenges and hurdles, at least when it comes to our latest rebrand. Sioux Falls Tower & Communications is a very well-established player in the tower construction marketplace, but they had a desire to expand past their geographically focused name. Above changing up the geographical focus of the brand,…

Business owners and friends alike, often ask what the benefits are to working with an advertising agency, especially this day in age when everyone feels capable to drive their marketing efforts internally. Whether you choose to work with a niche agency that solely focuses on your specific industry or with an agency that is full-service…

ADDY Awards night, it’s the time to comb your hair and hit the town with the best in the advertising community. The ADDY Awards is the largest creative awards competition in the advertising industry, sponsored by the American Advertising Federation. I look forward to this event every year. Seriously, I do. Without it we would all…

If you know world_record_egg, you are familiar that the egg recently set out to break the record for “likes” on an Instagram post. The previous record holder was Kylie Jenner’s post about her daughter with about 19 million likes. The original egg post broke her record in just nine days and now the account has…

Applying for an internship can be dreadful, we get it. Maybe you need to update your resume, add work to your portfolio or write that cover letter. These tasks can be time consuming, but you need to remember that it all pays off in the end, quite literally. Experience is big time when you enter…

There is a lot of buzz about the Super Bowl this year… some are talking about Tom Brady, others are talking about the commercials. We of course, are talking about the commercials. It’s no secret that the media spend for the Super Bowl is quite high, but is it a smart spend? As the most…

I want to share an important lesson that I learned during a field exercise at Basic Training and how it relates to something I try to bring to Caliber every day. Towards the end of Basic Training, everyone goes to the field to use all the skills they learned in the previous weeks. We were…

In order to be successful in our industry you have to be willing to learn. Fortunately for most of us, we are prepped for a life of learning due to the years spent in school before our career. In the world of digital marketing, I have found that trends, platforms and strategies are constantly changing.…

It’s that wonderful time of year again. The holidays are quickly approaching, and the Caliber office smells like butterscotch chips and Craisins. Yes, you guessed it! It’s time for Chrisp-mix, the delicious Caliber inspired treat. This year our Chrisp-mix concoction was placed in a branded enamel mug and packaged in a festive box. We had…

Before we get started, I should get everyone up to speed on my current status as I’m writing this. It’s a Friday morning and, so far, nothing has blown up in my face. Mandy brought in egg bake for the entire staff (it was delicious) and I’ve got a cold Diet Dew at my side…