Can you believe it’s been a decade and a half since Caliber was established? We sure can’t. It feels like just yesterday we were a two man shop in our basements, reaching out to our first clients. It has been a wild ride since the idea came about, but we wouldn’t change a second. From…

Crafting a brand identity that packs a punch is like holding the key to success. Within this blog, we’ll dive into the three steps to create a compelling brand identity that resonates long after the first impression. Your brand identity is more than a simple introduction; it reflects how you embody your values and evoke…

In the world of branding, logos are the visual elements that signify a company’s identity. These iconic symbols serve as the face of a brand, conveying its values, personality, and purpose in a single glance. However, not all logos are created equal. In this blog post, we’ll explore the different logo types and how to…

Ever wondered what goes on behind the scenes of our illustration process? Learn how our designers take an idea and bring it to life with custom illustrations. “The Clay County Fair is an entity unlike any other around these parts. It seems everyone knows-or at least has heard-about it. It is a presence so significant…

At Caliber, we’re immersed in the ever-evolving world of marketing, including technological advancements such as AI generation. In this blog, we’ll explore our thoughts on AI technology, how we implement AI, and the benefits it brings to our clients and team. It’s no secret that AI is here to stay, and rather than seeing it…

At Caliber, we thrive on the mantra of “work hard, play hard” which drives our commitment to putting in the necessary work during the week, allowing us to enjoy Friday afternoons off during the summer. It’s one of our favorite perks, giving us extra time to savor the short-lived summer season.  “I love Summer Fridays…

Caliber is excited to introduce a new member to our team, Julia Smith as Account Coordinator. Julia comes to Caliber with experience in Advertising & Marketing. In her role at Caliber, Julia will be responsible for assisting both our account services and leadership teams. She will help coordinate a variety of projects for our clients…

Outside of helping our clients with their marketing efforts, such as developing a brand or strategizing for a new campaign, our team loves to look for other ways we can offer hands-on support and get involved. Recently, agency partner, Brad DeVille, was invited on a Hero Haven Adventure to help capture their experience and witness…