March means spring, and spring means spring cleaning—but we’re not just talking about your junk drawer. Just like your home, your brand needs a seasonal refresh to stay sharp, relevant and ready to make an impact. Now’s the perfect time to dust things off, clear out the unnecessary clutter and polish what’s already working.
Here’s a checklist for a marketing spring clean that will have your brand looking fresh and leave your team feeling focused:
Your logo, colors, fonts and overall visual identity set the tone for how your audience perceives your brand—so it’s important to make sure they’re still doing the job. Take time to review your brand assets and guidelines. Do your marketing materials align with your brand’s voice and values? Is your logo clear and consistent across all platforms? If anything feels outdated or off-brand, it might be time for a refresh. Not sure where to start? Our team specializes in brand refreshes, and we’d love to help make yours stand out.
It’s time to tackle all that stuff you’ve been dumping onto your desktop and putting off for another day. Sort through your photos, videos and graphics—are they organized, easy to find and still relevant? Who knows, you might uncover hidden gems ready to be shared or realize it’s time for a refresh. Are there gaps in your visuals that new content could fill? Maybe you can find ways to maximize the content you already have. Keeping your content library tidy and intentional not only makes creating new marketing materials easier but also gives your cluttered folders a much-needed cleanup.
Visit your website as if you were a first-time visitor. Is the featured blog post on your homepage outdated? Are there any title changes that need to be updated or services that need to be added? Is your site mobile-friendly and easy to navigate? Maybe you have photos and videos throughout that could be switched out for a fresher look. Small tweaks can make a big difference in keeping your website polished and user-friendly.
Social media moves fast, leaving little time between getting posts scheduled to review your profile as a whole. Use this time to check your bios, profile and cover images, contact information, and even your pinned posts and highlights. Could your profile picture be changed? Do you have business information that needs to be updated? Your social media is often the first impression of your brand—make sure it’s a good one.
Find time to declutter your digital workspace and processes. Are you still paying for tools or software that you don’t use? For the ones you do use, are there additional features you could be taking advantage of? Maybe your project management system and internal processes could use some better workflows. This is your reminder that streamlining, unsubscribing and optimizing tools will save you time (and headaches) down the road.
A little marketing spring cleaning can go a long way. So before you dive into your next big campaign, take some time to tidy things up—you’ll thank yourself later. And if this to-do list feels like too much to tackle on your own, we’re here to help. Whether it’s refreshing your brand, optimizing your website or streamlining your content strategy, the team at Caliber is ready to roll up our sleeves and do the dirty work. Learn more about our process and what a partnership with us could look like.
