Branded Better by Choice
AP SELECT
THE CHALLENGE
When AP Select chose to establish itself as a standalone regional seed company, they recognized the need for a brand that matched their ambitions. The existing brand required an elevation, embracing a modern edge with a bold look and tone. Their aim was to inspire confidence and comfort, while also showcasing their extensive experience and product knowledge.
THE SOLUTION
Utilizing bold and straightforward copy the AP Select brand communicates their experience, character and can-do attitude to their audience. The AP Select blue is used boldly across their brand materials, social, and even vehicle wraps. The selective use of orange in headlines draws attention to key points, reinforcing the bold messaging. Custom imagery was incorporated to showcase their facility and their local, family-owned company.
