An Event Beyond the Best
Ag Leader
THE CHALLENGE
For the second year, Ag Leader partnered with Caliber to develop and execute the theme for their annual Blue Delta Dealer Summit, an event that brings together the “best of the best” dealers, also known as “Blue Delta Dealers.” This two-day summit aims to connect, motivate, and educate attendees for the next sales season, so they wanted a theme that would leave dealers feeling excited about the future with Ag Leader. Caliber and Ag Leader collaborated to develop the event’s messaging and overall look and feel, creating a cohesive and engaging summit that honored and engaged the company’s highest-performing dealers.
WELCOME VIDEO
THE SOLUTION
We developed a theme to ignite and inspire Ag Leader’s Blue Delta Dealers: “GO BEYOND: Working Together To Push the Limits of Possibility.” This theme emphasized going beyond passion, potential, and possibility – highlighting the exceptional achievements of Ag Leader’s dealers. Bold headlines and impactful copy were paired with upward moving arrows and expansive blue skies, symbolizing limitless growth and opportunity. The graphic theme was carried throughout event elements, including a dynamic welcome video, center screen animations, speaker introduction videos, and a high-energy countdown video, bringing the message to life and driving the event’s purpose home.
