A Rock Solid Rebrand
Redstone Insurance Brokers
THE CHALLENGE
Redstone Insurance Brokers is a husband and wife duo that wanted a change from the typical corporate structure of an insurance brokerage. After the acquisition of Great Plains Brokerage Property & Casualty from a larger corporate entity, Redstone Insurance Brokerage was born. The acquisition of the agency represented a new chapter for them and their commitment to personal, local service and streamlined operations.
Before
After
THE SOLUTION
They wanted to break more than just the corporate mold and to do that required a substantial change thats where we came in. We started with taking the name Redstone which is derived from our local quartz rock that is abundant in our region and using that as a spring board for the rest of the brand. An icon was developed containing a quartzite type structure that become the foundation of the brand as a whole. Paired with a modern name plate this new brand provides them with a unique and bold new look that was sure to catch attention within their market.
