For marketers, the holiday season can either be the most wonderful time of the year or a never-ending nightmare before Christmas. Between festive content, holiday giveaways, and seasonal promotions, the opportunities for driving engagement and building brand loyalty are nearly endless. However, just tacking a holiday theme onto your current marketing efforts probably won’t lead to the outcomes you’re hoping for. While it may feel easy to blindly jump onto trends and rely solely on the festivities of the season, developing an intentional holiday strategy is crucial for achieving meaningful results heading into the new year. 

Here are some of our dos and don’ts for marketing during the holiday season to ensure you’re not overlooked this year.