At Caliber, we’re immersed in the ever-evolving world of marketing, including technological advancements such as AI generation. In this blog, we’ll explore our thoughts on AI technology, how we implement AI, and the benefits it brings to our clients and team.

It’s no secret that AI is here to stay, and rather than seeing it as a threat, we view it as a powerful tool that provides fresh perspectives, freeing us to focus on strategy and ideation while enhancing our creativity. 

“I’ve been experimenting with ways of using AI over the past several months and it’s pretty clear it can be a tool for good, if you’re comfortable with how it works” says Casey Schultz, director of strategy at Caliber. “Even if you’re simply trying to flesh out an idea and want to tap into a knowledge bank of ideas that you’re unfamiliar with, you can use AI to help validate some thinking or generate some counterpoints to help improve the starting points of your ideas.” 

AI sparks innovation, collaboration, and growth within our team, keeping us at the forefront of the industry. And by embracing this technology, it empowers us to deliver exceptional results to our clients.

AI technology has supplemented our creative processes at Caliber and we encourage you to give it a try! It’s certainly not a replacement for creative thinking, but it can help you explore ideas from other, unbiased perspectives.