After being established as Kaylor Grain Company, Inc. in 1971, Parkston-Kaylor-Tabor Grain & Feed expanded into new communities and services, resulting in several name changes and logo iterations over the years. Recognizing the need for a cohesive identity, the company turned to Caliber to develop a unified brand that would streamline communications and position them for future growth.
Following thorough research and thoughtful conversations with the Parkston-Kaylor-Tabor Grain & Feed team, we landed on the name Kaylor AgriServices—a name that both honors the company’s community roots and modernizes their brand to reflect their expanded services and vision for the future.
In addition to the name change, we developed a simplified ‘K’ logo mark to serve as the foundation for the new brand. Paired with minimalistic, but bold, graphic elements and their tagline, “People Helping People,” the new icon and brand captures the company’s small-town, community-focused feel, while embodying a modern and professional look that reflects their forward-thinking approach.
To announce the name change to the community and bring their story to life, we created a brand video that celebrates the company’s history, commitment to the communities they serve and vision for the future. Through interviews with key team members, testimonials from long-time customers and compelling visuals of their operations, the video reinforces their reputation as a regional ag services leader.
