the freshest brand re-fresh

Fresh food needs a fresh brand, so when Caliber had the chance to partner with Pomegranate Market on their rebrand, we rolled up our sleeves and prepared to take it to the next level. 

Pomegranate Market has been the go-to destination for wholesome, organic and locally sourced groceries in Sioux Falls for nearly 15 years, and with the announcement of their new downtown location, they saw an opportunity to evolve their brand to reintroduce themselves to the community and position themselves for future growth.

The refreshed brand identity needed to: 

• Capture the energy of their expansion
• Stand out in a competitive market
• Maintain their reputation for quality, organic offerings
• Appeal to both loyal customers and a new downtown audience

To help Pomegranate Market make a bold statement, we took a deep dive into their brand and refined their look and feel to reflect their next chapter. This included updating their logo, typography, color palette and brand speak for a fresh, modern aesthetic while also staying true to their roots. We also developed a full graphic theme to bring the brand to life through custom icons, playful illustrations and vibrant visuals.

Brand Video

To build excitement around the brand re-fresh, we created a high-energy video that skips the usual interviews and B-roll and gets straight to the point. With bold copy, vibrant colors and engaging visuals, the video brings Pomegranate Market’s fresh, organic mission to life in a way that’s playful, dynamic and impossible to ignore.

Website

For the website, we focused on creating an intuitive, visually appealing experience that reflected Pomegranate Market’s natural, organic vibe. The design features vibrant colors and easy navigation to help customers find what they need quickly. We also highlighted their local partnerships and commitment to sustainability, ensuring the site felt as fresh and welcoming as the store itself.